1960 Montgomery Wards Christmas Book
The Wards Christmas Wish Book Is Here!
https://christmas.musetechnical.com/ShowCatalog/1960-Sears-Christmas-Book
See that peignoir? That would definitely make the top of my Christmas list. I’d have my eyes set on the ruffled boudoir cap (4) for a very dear friend.
I’m pretty taken with the (1) on this page, too. The lovely dress and leggings combo looks really comfortable. Did I see something like that in Bell Book and Candle? If you’ve never seen the movie, it’s available to stream for free on Tubi and is a must watch during this spooky season!
https://christmas.musetechnical.com/ShowCatalogPage/1960-Montgomery-Ward-Christmas-Book/0010
Spy gear or beach wear? Audio specs are a pair of sunglasses with a built in transistor radio! Who doesn’t need that? I love the whole aesthetic.
https://christmas.musetechnical.com/ShowCatalogPage/1960-Montgomery-Ward-Christmas-Book/0014
What would Christmas be without matching family pajamas? These come with matching hats and slippers too!
https://christmas.musetechnical.com/ShowCatalogPage/1960-Montgomery-Ward-Christmas-Book/0043
Razors and Old Spice for Dad and Uncle Orville!
https://christmas.musetechnical.com/ShowCatalogPage/1960-Montgomery-Ward-Christmas-Book/0096
Like all Montgomery Wards catalogs, pretty much anything you could want or need is in here. But what is most desired of a Christmas book starts on page 300. The next 125 pages were surely scoured, marked, and begged for millions of times. Here are just a few of the highlights:
And then came more pages of Christmas decor and delicacies. Christmas cards even included a free Christmas card list book. So handy to keep track of who sent cards and from whom cards were received.
If you want to revive that tradition yourself, I found a Christmas Card Record Book at Miles Kimball. Vintage books can even be found on Etsy. Here’s a screenshot.
I used “christmas card list” to search. But cards and records are a topic for another post. I like to do mine Thanksgiving weekend, a holdover from when I was growing up on Guam and cards and gifts needed to be mailed to CONUS, or the continental United States, by December first. Look for more around that time.
Thank you, again, musetechnical for providing such an amazing resource!
Stay groovy!
Sincerely,
Kate
ⓒ 2023, Katherine Osburn-Day
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